Meet the founders

Three friends who refused to settle for ordinary.

Northwind began at a shared kitchen table in 2015. A decade later, the same three people still review every product that leaves the studio.

Portrait of Priya Raman Co-founder & CEO

01 — Chief Executive

Priya Raman

Priya left a comfortable consulting career after watching small teams lose months to tools that were never built for them. She sketched the first Northwind product on a napkin and still opens every board meeting with a customer story, not a number.

Experience
14 yrs
Launches
42
Customers
3,800
Portrait of Daniel Okafor Co-founder & CTO

02 — Chief Technology Officer

Daniel Okafor

Daniel taught himself to code on a borrowed laptop in Lagos and went on to scale infrastructure for two payment startups. He believes boring technology is a feature, and has kept our uptime above 99.98% for six straight years.

Experience
16 yrs
Uptime
99.98%
Engineers
28
Portrait of Lena Hoffmann Co-founder & Design Lead

03 — Chief Design Officer

Lena Hoffmann

Lena trained as an architect in Stuttgart before moving into product design. She treats every interface like a building: it should feel obvious to enter, pleasant to stay in, and quietly kind to the people who maintain it.

Experience
12 yrs
Awards
19
Designers
17